Rubi exists to ensure our planetary future by restoring Earth’s ecological balance with reimagined supply chains that are symbiotic with the planet.
We’re on a mission to re-invent supply chains to be symbiotic with the planet. Our vision is a world where human prosperity is planet-positive and in mutual harmony with ecological prosperity.
For most of human history, close-minded industries have tried to advance human prosperity by exploiting and degrading Earth. Today, the ignorance of this approach threatens our species and life as a whole. With nature as Rubi’s greatest inspiration, our technology enables for the first time production systems that exist in harmony with the planet -- cleaning the air, preserving Earth’s resources, and creating goods that improve people’s lives then become food for the planet at end-of-life.
Avoids and captures ~20 bathtubs of pure, planet-warming CO2 (18 and 2, respectively)
Consumes virtually zero water or land
Is the same exact material already used in apparel, and biodegrades at end-of-life
Plants breathe in CO2 and use it to construct strong, valuable molecules called cellulose, which humans have extracted for centuries in energy intensive & polluting processes that drive climate change. It’s how we get critical goods like textiles today, and a major reason why the Apparel industry is the third most CO2-polluting supply chain on the planet.
At Rubi, we use the same biological machinery - enzymes - to capture CO2 and convert it to cellulose through our process which is net carbon-negative, water and land neutral, and fully traceable. No extraction needed, and we let plants just be plants.